Enterprise is about much more than entrepreneurs and business.  reaction stimulates and nurtures enterprising behaviour and skills amongst people of all ages where they live, work or go to school. 

It is an organisation intending to fire the imagination of potential entrepreneurs and aims to make towns and villages more enterprising places.  reaction is an independent Community Interest Company controlled by Tynedale Council.  As well as working with individuals, businesses and community groups, reaction is also active in schools across the region.

reaction was set up to share and build on the experience of a 3 year pilot project in south west Northumberland. This pilot project has finished but examples of how it went about celebrating and promoting enterprise are included on www.ruralenterprisetynedale.org